Video Strategy
The perfect mix of data and creativity that delivers a return on your investment with video.
Turn Views Into
Business Value
A effective video strategy starts with clear goals and a purpose aligned with your business objectives, ensuring your efforts resonate and deliver results
We work with you to identify and refine your business goals for video, ensuring they’re measurable and impactful. For instance, if you want to boost brand awareness, your video content will need to focus on generating subscribers and building and audience. For driving sales, the strategy will need to focus on driving traffic and improving market positioning. We make sure you're measuring the right things, tracking competitors effectively, and connecting the dots between the creative ideas and return on investment.
Most brands aren't sure what to make . We use proprietary data with a big sprinkle of creativity to work out precisely what will resonate with your target audience.
Using unique research tools and over a decade of hands-on experience, we'll find the answers that help you prioritise which videos to make to drive the biggest impact for your business. We will size up your competition, see which videos are working best across your entire market and provide you with the direction you need on things such as topics, keywords, formats, styling and video length.
Work Out
What To Make
Earn Visibility
So that you don't have to buy it
Put distribution at the heart of your video strategy.
Most agencies consider video distribution as an after thought, to be solved with targeted ad spend that delivers a lot of low-quality impressions and views with poor engagement.
At Organic Video, we know that understanding organic distribution is critical to determining what you make and how you position it in the market.
While buying eyeballs is expensive and inefficient, earning them is the route to ROI over the long-term.
